Modern Visibility for Blue-Collar Businesses

We exist to help contractors and trades dominate their local markets. No fluff. No vanity metrics. Just visibility that drives real business.

Our Mission

Most marketing agencies don't understand contractors. They chase likes and impressions while your competitors steal your customers on Google.

We focus exclusively on the channels that matter: Google Search, Google Maps, and the emerging AI search platforms where customers are making decisions. Every strategy, every page, every piece of content is built to get you picked first.

How we work

We ran an experiment: AI tools found 259 SEO errors; manual audits found 83. But humans caught issues AI missed, and AI caught issues humans missed. At BASolutions AI we use both. That’s why our clients keep growing.

Local Roots

Based in Winnipeg, Manitoba, we understand the competitive landscape of Canadian contractors and trades. We know what works in local markets because we operate in one.

Canada-Wide Delivery

While we're Winnipeg-based, we serve contractors across Canada. Our processes are proven, systematic, and scale to any market.

Meet the Team

The people behind your visibility

Joel Kipling, BASolutions AI founder

Joel Kipling

CEO / Founder

LinkedIn

About Joel

I grew up in Winnipeg and attended the University of Manitoba, where I learned a lot about marketing and automation, but my experience comes from the real world and delivering results. I've been working with computers my whole life and have been working with code and automation for the past 5 years. I started this business in July 2024.

Daniel Lewis, BASolutions AI Sales Coordinator

Daniel Lewis

Sales Coordinator

LinkedIn

About Daniel

I studied Political Studies at the University of Manitoba, where I learned how decisions get made and how people communicate under pressure. I work as a Legal Assistant at Fillmore Riley LLP now and I'm heading to the University of Ottawa Faculty of Law this fall. Tech and sales appealed to me because I wanted to help real businesses grow, which is why I joined BASolutions.

Our process

From discovery to growth

Four focused stages — one clear path from audit to ongoing optimization.

Discovery & Audit

We start by understanding your business, how it operates, who your customers are, and where you currently stand online. We audit your site if you have one, along with your rankings and competitive landscape, to find the gaps and opportunities that matter most.

Discovery & Audit: We start by understanding your business, how it operates, who your customers are, and where you currently stand online. We audit your site if you have one, along with your rankings and competitive landscape, to find the gaps and opportunities that matter most.

Real Results, Real Business

We're operators, not theorists. Every strategy we deploy has been tested in competitive markets. Every recommendation is backed by data. Every report shows you exactly what's working.

Work With Us