What We Look For in a Free SEO Audit

Our free SEO audit isn't a teaser, it's a real snapshot of where you stand. We use a combination of AI-powered crawls and human review so you get both breadth (technical, on-page, content coverage) and depth (what actually matters for your business and for AI search). Here’s what we look at and why it matters.

Technical foundation

We check crawlability, indexation, site speed, and Core Web Vitals. Google’s own data shows that page experience signals matter for both ranking and user satisfaction; slow or broken experiences get deprioritized. We also look at mobile usability and HTTPS, table stakes in 2026. If your site can’t be fully crawled or loads slowly, nothing else scales.

On-page and content

We review title tags, meta descriptions, headings, and content structure. We identify thin or duplicate content and gaps where you’re not answering the questions your customers ask. Studies from Moz and Semrush consistently show that well-structured, intent-matching content correlates with better rankings and, increasingly, with being cited in AI answers. We flag what’s missing or weak so you know exactly what to fix first.

Local and entity signals

For local businesses we check Google Business Profile completeness, NAP consistency across the web, citation health, and review presence. Local SEO studies (e.g. Moz’s Local Search Visibility) show these factors still drive a significant share of local visibility. We also look at schema (LocalBusiness, Service, FAQ) so search engines and AI can understand who you are and what you do.

AI-search readiness

We assess whether your content is structured in a way that AI systems can quote you: clear answers to specific questions, defined terms, step-by-step or list-based content where appropriate. This isn't guesswork. We use the same hybrid (AI + human) approach we use for paid audits, so you see a realistic picture of both classic SEO and "get cited by AI" potential.

What you get

A concise report with prioritized findings and clear next steps. No fluff, no lock-in. If you want to run the audit, we’ll need your website URL (and if you have a GBP, that helps). Request your free audit below. We'll get back to you with the report and a short debrief so you know exactly where you stand in 2026.