PPC & Ads
Immediate Results, Maximum ROI
Strategic paid advertising that puts you in front of customers actively searching for your services right now.
Case Study: Griffith Plaster
Google Ads optimization that cut waste and increased qualified traffic.
The Challenge
Ads were spending too much to generate clicks, with limited efficiency and inconsistent lead flow. They needed to reduce wasted spend, lower CPC, and increase qualified traffic without increasing budget.
The Solution
We rebuilt the account for efficiency: tighter targeting, better keyword control, and conversion-focused structure so spend only goes to high-intent searches.
- Tighter keyword targeting + match types to reduce waste
- Negative keyword cleanup to block irrelevant searches
- Ad + landing-page alignment to increase CTR and Quality Score
- Conversion tracking cleanup so we optimize what actually matters
Results from Google Ads
Before (Jan 1–25, 2025)
After (Jan 1–25, 2026)
What Changed
"Switching our web + SEO to BAS was a difference-maker. In month one we spent 62% less than the previous agency, still added 84 leads, cut cost-per-conversion to $17.12, and lifted CTR +30%. More results for less money. Done with clarity and precision."
Wasted Ad Spend Is Still the Norm
Many contractors run Google Ads the same way they did five years ago: broad keywords, weak landing pages, and no real tracking of what actually converts. They spend thousands and wonder why the leads don't show up or the cost per job is sky-high.
Meanwhile, competitors who target high-intent searches, use Local Service Ads, and optimize for conversions are filling their pipelines for less. The difference isn't budget. It's strategy, targeting, and continuous optimization.
We run campaigns that put you in front of customers actively searching for your services. We track what works, cut what doesn't, and focus your spend where it drives real quote requests.
What We Run
We run ads that convert. Google Local Service Ads, search campaigns, and geo-targeted display, all optimized for your service area and budget.
We track every dollar and every conversion. You'll know exactly what's working, what's not, and where to invest next. No black boxes, just clear reporting and continuous optimization.
- Google Local Service Ads for instant lead generation
- Search ads targeting high-intent contractor keywords
- Geographic and demographic targeting for your service area
- Campaign optimization and budget management
- Conversion tracking and ROI reporting
- A/B testing for continuous improvement
Griffith Plaster
griffithplaster.ca › Stucco & plaster
Residential & commercial stucco and plaster. Licensed, insured. Free estimates.
Other stucco contractors · Local
Local masonry services
FAQ
PPC questions, answered
What to expect when your advertising is built around qualified leads and measurable returns.
Ready to Run Ads That Convert?
We'll review your market and build a campaign that gets you in front of more customers.