SEO
Dominate Google & Maps
Get found where contractors get picked. We optimize for Google rankings, Maps visibility, and local search, so you show up when customers are searching.
Case Study: Green Home Insulation
New website, SEO, and AI search visibility
The Challenge
Nick Rogocki had been in business 14 years doing great work, but wasn't visible on the first few pages of Google. Companies that started less than a year ago were outranking him. His old website wasn't bringing in leads, and there was no steady plan to climb for the keywords that drive insulation jobs.
The Solution
We built him a brand-new website and started SEO from the ground up. The site was designed for clarity and mobile UX, with an SEO foundation built around how homeowners search for insulation services. Proper schema, keyword-structured headings, and fast load times meant the site was ready to rank from day one. Ongoing optimization keeps content and on-page elements aligned as rankings and search behavior shift.
- New website design and build focused on conversions
- Keyword and content strategy for insulation and energy efficiency
- Local SEO: citations, Google Business Profile, and Maps-focused improvements
- Service and supporting pages so rankings can grow for high-intent searches
- Ongoing SEO management, monitoring, and iterative improvements
Key Outcomes
“Nick had been in business 14 years doing great work, but wasn't visible on the first few pages of Google. We built him a new website and started SEO. With the new site, he was ranking higher on Google on day one.”
Nick Rogocki, Green Home Insulation
Most Contractors Are Buried on Page 3
Too many roofing, HVAC, plumbing, and trade businesses still rely on outdated SEO strategies, or none at all. They rank on page 3 of Google, barely show up in Maps, and wonder why the phone isn't ringing while competitors fill their calendars.
Google is still where most customers start when they need a contractor. If you're not on page one for your core service + location terms, you're invisible. We fix that with local foundations, content strategy, and continuous optimization.
We also structure your content so you show up in AI search (ChatGPT, Perplexity, and Google AI) when people ask for recommendations. But our core focus is Google: rankings, clicks, and Maps visibility that drive real leads.
What We Do
We build a search presence that dominates Google and Maps. We start with local foundations (citations, reviews, service-area pages), then layer in content and technical optimization so you rank on page one for your core terms.
No more guessing. We use real data to identify gaps, target the right keywords, and structure your content so you rank where it matters. We also optimize for AI visibility, but Google rankings and Maps are the foundation.
- Local SEO foundations (Google Maps, citations, reviews)
- Service + location page strategy for every territory you serve
- Keyword targeting and content optimization for Google rankings
- Strategic profile building and link placement
- Competitor gap analysis and rank tracking
- Schema markup for enhanced search visibility
greenhome-insulation.ca › Insulation services
Professional insulation contractor. 14+ years experience. Free estimates. Energy-efficient solutions.
Other insulation contractors · Local
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FAQ
SEO questions, answered
What contractors usually want to know before investing in search visibility.
Ready to Get Found?
We'll audit your current presence and show you exactly where you stand, and what to fix first.